The Information Highway Through Social Bookmarking
The impact of social bookmarking is being felt across the world of the Internet. It has now become more visible and has taken on a the name of Web 2. 0. This refers to the fact that people are taking control of how they exchange information, search for information, and exchange information through social bookmarking. The manipulation of data and information is no longer being controlled through a structured language.
Web 2.0 gives a person a clear overview of how social bookmarking impacts every aspect of communication and information exchange on the Internet. People pulling information from a search engine director will often bookmark items of interest in one of the public folders on their social network.
Many people are attaching links and RSS feeds to their websites and blogs so that they can alert their readers to new information on a regular basis through their social networking site. The bookmarks may be spread across all of the social networking sites via the people accessing them.
This makes the social media sites vulnerable to spamming and hacking. The sites are continually upgrading and improving their security effort to block spam advertising and messages from business who attempt to bookmark themselves using RSS feeds and continuous self-searches.
There are some very good ways to use social networks and social bookmarking specifically, to increase one’s business. However, it is important to note that if a business attempts spam advertising, or has poor and uninformative content, when a person blocks their URL, they are effectively blocked from every device that that customer has. This can be very expensive for a business.
Unlike search engine directories, there is no standard language protocol for directory search with social bookmarking. A person who has attempted to use standard Internet SEO tactics on social networks will find quickly that the language on social networking sites is different and most of the “keyword” rich articles will have no affect in the way that bookmarking takes place on the social network.
It will be important prior to using social networking as a marketing tool that a person take time to learn the semantics of the bookmarking structure. The bookmarks are organized by the “tag” that is associated to that article or RSS. It may not lead to the website if the correct language is not used in the title of the article or RSS feed.
Social network optimization tools are different than search engine optimization tools. It is important to understand the distinctions and work within the framework and structure, of each. Using both methods effectively will allow a person to effectively use social bookmarking to increase their volume of traffic and their customer base. The potential of social bookmarking is clearly evident. The search engines will slowly evolve and catch up to the social networking language structure. Until that time, it is important to learn the languages of both to enhance growth in both areas.