Track Your Brand With These 4 Sites
Talking to your customers is a major priority with the growth of social media and 2 way communication principles. Providing instant customer support, being able to respond to questions or concerns and putting a face to your company is extremely important.
How are you going to manage all your customer expectations?
Listen to your fans! Start listening to brand mentions, what people are saying about specific products as well as your competition. This entails blogs, Bebo, eCommerce Stores and all kinds of other sites that the web reaches out to. Below are 4 ways to begin monitoring your brand and seeing what your customers are talking about.
Google Alerts. We know Google for its great search engine, however the search giant has an amazing suite of tools that includes GMail, Blogger, YouTube and a bevy of services that help you monitor the Internet. With Google Alerts you get pinged when Google’s spiders find something on the web that mentions a specific search phrase that you want to monitor. See what Google sees for anykeyword and then go find a way to join the conversation.
Twitter Search. Seeing the things people Tweet about, if someone has your product and uses it, they are Tweeting about it. Use Twitter’s real time search capabilities to see what your fans are saying about you. Your Internet music marketing can tell you if fans like your new album or if they are coming to your show tonight. Your goal is to see the type of conversation, who is involved and how its moving from person to person.
Facebook Search. Facebook now let’s you go back 30 days of your full News Feed, from status updates, pics, videos, links, posts and notes shared by your friends. If others outside of your network have chosen to make their content available to everyone, you also will be able to search for their status updates, links and notes, regardless of whether or not you are friends. Facebook Pages, groups and apps are still found within Facebook search.
YouTube. YouTube now lets you to look through comments on videos as well as the titles, tags and descriptions. If you have specific phrases, buzz words or long tails, this is a great place to start checking for them. YouTube’s search bar is the 2nd most popular on the web behind Google. If you were searching for Lifestyle Design or Gen-Y Entrepreneurship you can easily find videos and find the people talking about these videos.
By using all 4 of these tools you will be much better equipped to manage your brand’s reputation. With Social Media every person with an Internet connection is now a publisher and you need to watch what they are writing. Your fans will thank you.